Unless you're The Dude or running out to the bodega to grab a pre-snow storm six-pack, wearing pajamas outside is a no-no. It's the fashion equivalent of waving a white flag, a declaration that you're lazy, depressed or just don't care about how people perceive you. But that soon may change: fashion companies, likely in order to drum up some controversy, are force-feeding daytime, designer pajamas down the fashion pipeline.
That's right. As reported by, among other outlets, Vogue and The Wall Street Journal, the crazy (and cozy) trend of wearing pajamas as street, party or even business-wear is a favorite among several sages of style. It's also appeared on multiple runways. InStyle even described New York Fashion Week 2016 as “one big pajama party,” citing designers such as Adam Selman and Thakoon who donned their models in pajama tops and pants.
This isn't a trend that's remaining stranded on the runway: Several companies have already released business casual pajamas meant to be worn at any hour of the day. In 2014, Ashley Merrill launched start-up Lunya after she realized her only sleepwear options were “uncomfortable, sexy lingerie” or “frumpy, traditional PJ’s.”
“The outfit you wear to sleep is usually defined by being something so unattractive that you wouldn’t wear it in public,” Merrill recently told Entrepreneur. “But the weird thing about that is that it’s the environment where you’re with the people who you probably want to look your best and feel your best around.”
Her collection of robes, tops, bottoms and dresses are designed to make to make the wearers feel confident, so they can freely wear them in any environment, Merrill says.
Similarly, the Milan-based company For Restless Sleepers is committed to leaving behind “the old cliches” of sleepwear. From designer Francesca Ruffini, the F.R.S. line consists of elegant pajama suiting — including pants, jackets, bras and sleep masks — designed with florals and animal print. “The results almost beg to be worn outside the house,” WSJ wrote.
Simplicity was the key for designer Alexis Mera, who quit her job in the sleepwear industry to launch a line of pajama-inspired minimalist tops, bottoms and dresses that were comfortable enough to longue in at home, but fashionable enough to wear them in public. “You can sleep in my line, you can dress it up with heels, you can really mix it up,” Mera writes on her company page.
Celebrities have started to embraced the trend, which we shall refer to from now on as "glammies" (a portmanteau of glamourous and jammy, duh) which is likely sign that it'll trickly down to the public:
We really can't get over how pro and glam these celebs look in their pj's. Here's a tip or two for you to carry this look to work or play! Tip 1. It's all about quality. Get a good quality top with good cut and pair it with a pair of skinny jeans. Tip 2. A cropped pj pants set goes amazing with a fancy pair of stilettos/high heeled sandals. OR wear a pair of sporty shoes/lux velvet flats with sweat-pants like pj pants. Fashion is really all about comfort and your personal style. So have fun experimenting!
We're not onboard the glammie train. (Leisure wear was not intended for the office, people. Have you no standards?) But, if the trend takes off, let's hope napping loses its stigma. We may not be down with #teamglammie, but we are #teamnap all the way.